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Content Promotion and Ingredient Branding
Brands wrestle with how to make their content not seem like advertising. As much as people dislike ads, at least a couple of things are generally clear: who the advertiser is, and what they want from...
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Sincerity in Content Marketing
Content marketing is the new advertising. It is ubiquitous and often unloved — despite the desperate efforts of marketers to make people “love” their content. Everywhere we see signs of public...
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